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Lionheart Vintage


Lionheart Vintage is an independent clothing retailer based in London, England. The business includes e-commerce, a pop-up retail stall, and a vintage personal shopping service.

The brief: create a contemporary take on vintage logo design


Charlie Croft, Founder

Coming up with the perfect logo was a daunting task for me and my business. When running a smaller outlet, it’s important to stand out from the crowd, but I didn’t even know where to start. L.R.CREATES instantly took the pressure off. Liv listened to the brief, took time to really understand my brand and find the right aesthetic to piece everything together.


I’m in love with my logo and have received great feedback from customers and small business owners alike. Liv has beautifully brought my brand to life and I know who I’ll be asking when I need more design support!


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